{"id":5070,"date":"2023-04-26T09:07:10","date_gmt":"2023-04-26T09:07:10","guid":{"rendered":"https:\/\/rfidunion.com\/?p=5070"},"modified":"2023-04-28T01:52:44","modified_gmt":"2023-04-28T01:52:44","slug":"rfid-and-nfc-marketing-campaigns-examples","status":"publish","type":"post","link":"https:\/\/rfidunion.com\/ko\/applications\/rfid-and-nfc-marketing-campaigns-examples.html","title":{"rendered":"\uc131\uacf5\uc801\uc778 RFID \ubc0f NFC \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc0ac\ub840 10\uac00\uc9c0"},"content":{"rendered":"

Among other fields, RFID technology has transformed supply chain management and tool tracking. However, it hasn’t been widely used in consumer-facing applications due to cost and adoption concerns. But with the increasing availability of NFC-enabled smartphones and the decreasing cost of RFID and NFC tags, the tide is turning. NFC is now gaining acceptance in advertising campaigns, products and events around the world. In this article, we’ll explore some of the most innovative and effective uses of NFC in marketing. Use these ideas to inspire your own RFID and NFC advertising campaigns and stay ahead of the curve in this exciting field.<\/p>\n\n\n\n

NFC \ub9c8\ucf00\ud305: \uac1c\uc694<\/h2>\n\n\n\n

NFC \ub9c8\ucf00\ud305\uc740 \uadfc\uc811 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc791\uc740 \ubb3c\ub9ac\uc801 \uac1c\uccb4 \ub610\ub294 \uc704\uce58\ub97c \ud1b5\ud574 \uace0\uac1d \ub610\ub294 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc0c1\ud638 \uc791\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub9c8\ucf00\ud305\uc740 \uc625\uc678 \ub514\uc2a4\ud50c\ub808\uc774 \ub610\ub294 \uc81c\ud488\uc5d0 \ub0b4\uc7a5\ub41c NFC \ud0dc\uadf8 \ub610\ub294 \uc2a4\ud2f0\ucee4\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. NFC \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uba74 NFC \uc9c0\uc6d0 \uc7a5\uce58\ub97c \ud0dc\uadf8\uc5d0 \ud0ed\ud558\uae30\ub9cc \ud558\uba74 \uc27d\uac8c \uc815\ubcf4\ub97c \uad50\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad00\ub828 \uae30\uc0ac: \ucd08\ubcf4\uc790\ub97c \uc704\ud55c NFC \ud0dc\uadf8 \uc2a4\ud2f0\ucee4<\/a><\/strong><\/p>\n\n\n\n

NFC \uae30\uc220 \uc774\ud574<\/h2>\n\n\n\n

NFC(Near Field Communication)\ub294 \uadfc\uac70\ub9ac\uc5d0\uc11c \ub450 \uc7a5\uce58 \uac04\uc5d0 \ub370\uc774\ud130\ub97c \uad50\ud658\ud560 \uc218 \uc788\ub294 \ubb34\uc120 \ud1b5\uc2e0 \uae30\uc220\uc785\ub2c8\ub2e4. 13.56MHz\uc758 \uc8fc\ud30c\uc218\uc5d0\uc11c \uc791\ub3d9\ud558\uba70 \ucd5c\ub300 424Kbps\uc758 \uc18d\ub3c4\ub85c \ub370\uc774\ud130\ub97c \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. NFC\ub294 \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0 \ubc0f URL\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uc720\ud615\uc744 \uc804\uc1a1\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uad00\ub828 \uae30\uc0ac: RFID \ub300 NFC: \uc8fc\uc694 \ucc28\uc774\uc810\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/a><\/strong><\/p>\n\n\n\n

\ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 NFC \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95<\/h2>\n\n\n\n

NFC \uae30\uc220\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uac00 \ub300\uc0c1 \uace0\uac1d\uacfc \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \ub9c8\ucf00\ud305 \uc790\ub8cc\uc5d0 NFC \ud0dc\uadf8\ub97c \uc0bd\uc785\ud558\uc5ec \ub300\ud654\ud615\uc758 \ubab0\uc785\ud615 \uace0\uac1d \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uace0\uac1d\uc740 NFC \ud3ec\uc2a4\ud130\ub97c \ud0ed\ud558\uc5ec \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud3ec\uc2a4\ud130\uc5d0\uc11c \uc9c1\uc811 \uad6c\ub9e4\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. NFC \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud130\ub294 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub418\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ub192\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n

\n
\"\uc74c\uc2dd\uc810
\uc74c\uc2dd\uc810 \uc55e\uc5d0 nfc\uce69\uc774 \ubd99\uc740 \uc804\uad11\ud310\uc744 \ub0b4\ub193\ub294 \uac83\ub3c4 NFC \ub9c8\ucf00\ud305\uc758 \ud55c \ubc29\ubc95\uc774\ub2e4.<\/figcaption><\/figure><\/div>\n\n\n

\uad00\ub828 \uae30\uc0ac:<\/strong> NFC \ud0dc\uadf8\ub97c \uc0ac\uc6a9\ud558\ub294 \ub180\ub77c\uc6b4 16\uac00\uc9c0 \ubc29\ubc95<\/a><\/strong><\/p>\n\n\n\n

\uc131\uacf5\uc801\uc778 RFID \ubc0f NFC \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc0ac\ub840<\/h2>\n\n\n\n

RFID \ubc0f NFC \uae30\uc220\uc740 \uc218\ub144\uc5d0 \uac78\uccd0 \uc218\ub9ce\uc740 \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ec\uae30 \uba87 \uac00\uc9c0 \uc608\uac00 \uc788\uc5b4\uc694.<\/p>\n\n\n\n

\n
\"\uc5f0\ub77d\ucc98
\uc5f0\ub77d\ucc98 \uc815\ubcf4 \uad50\ud658\uc744 \uc644\ub8cc\ud558\uae30 \uc704\ud574 \ub450 \uc794\uc774 \ubd80\ub52a\ucce4\ub2e4.<\/figcaption><\/figure>\n\n\n\n
\"\ud0dc\ube14\ub9bf\uacfc
\ud0dc\ube14\ub9bf\uacfc RFID\uac00 \uc7a5\ucc29\ub41c \uc774 \uc1fc\ud551 \uce74\ud2b8\ub294 \uc18c\ube44\uc790\uac00 \uc81c\ud488\uc744 \uc120\ud0dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/figcaption><\/figure>\n\n\n\n
\"\uc774
\uc774 \uc790\ub3d9\ucc28\uc5d0\ub294 \ub2e4\uc591\ud55c \ube60\ub978 \uc18c\ube44\uc790 \uc791\uc5c5\uc744 \uc704\ud55c NFC \uce69\uc774 \uc7a5\ucc29\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Wired Magazine\uc5d0 NFC \uc9c0\uc6d0 Lexus \uad11\uace0 \uac8c\uc7ac<\/h3>\n\n\n\n

Wired magazine, focused on technology, partnered with Lexus for an innovative NFC ad. It intrigued readers to tap their phones against the page. When phones detected the tag, a URL opened\u2014revealing an engaging video on Lexus’stouchscreen dashboard’s star feature: the Enform App Suite.<\/p>\n\n\n\n

This ad demonstrated NFC’s power to connect print and digital seamlessly, bringing the page to life. A simple tap transported subscribers to an immersive experience, engaging their interest in the brand’s message. Lexus highlighted how NFC creates seamless user journeys across media. It gave readers a hands-on preview of the suite’s capabilities, potentially influencing vehicle shopping choices.<\/p>\n\n\n\n

\ubc84\ub4dc\uc640\uc774\uc800\ub294 \uc720\ub9ac\uc794\uc73c\ub85c \uce5c\uad6c\ub97c \uc0ac\uadc8 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/h3>\n\n\n\n

Budweiser Brazil\uc740 \uc74c\ub8cc\uc640 \uc0c8\ub85c\uc6b4 \uc6b0\uc815\uc744 \uae30\ubc1c\ud558\uac8c \uac00\ub2a5\ud558\uac8c \ud558\ub294 Buddy Cup\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ud611\ub825\ud588\uc2b5\ub2c8\ub2e4. \uc720\ucf8c\ud55c \uac74\ubc30 \uc0ac\uc774\uc5d0 \uce5c\ubc00\uac10\uc744 \ud615\uc131\ud558\ub294 RFID \ucef5\uc740 \ub450 \ud640\ub354 \ubaa8\ub450\uc5d0\uac8c \uc81c\uacf5\ub429\ub2c8\ub2e4. \uac00\uc7a5 \uac04\ub2e8\ud55c \ud074\ub9c1\uc740 \uc774\uc81c \uc6d0\ud65c\ud55c \ub3d9\uae30\ud654\ub97c \ucd09\ubc1c\ud558\uc5ec Facebook\uc5d0\uc11c \uc27d\uac8c \uc5f0\uacb0\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

To link up and account, an obscure QR awaits under the rim, facilitating a state-of-the-art bond between drink and digital. Each raise of glass opens the door to gaining new Facebook friends with whom to share life’s adventures, large and small.<\/p>\n\n\n\n

RFID\ub294 \ucef5\uc744 \uae68\uc6b0\uace0 \uc790\ubc1c\uc801\uc73c\ub85c \uc11c\ub85c\ub97c \uc2dd\ubcc4\ud55c \ub2e4\uc74c \uacb8\uc190\ud55c \uc0ac\uad50 \ud589\uc704\ub97c \ud1b5\ud574 \ucd94\uc885\uc790\ub97c \ub04c\uc5b4\ub4e4\uc785\ub2c8\ub2e4. \uc774\ub984\uc774\ub098 ID\uac00 \ubc14\ub00c\uc9c0 \uc54a\uace0 \uba4b\uc9c4 \ub300\ud654\uc640 \ucd94\uc5b5\uc744 \uc704\ud55c \uc6b0\uc815\uc758 \uac00\ub2a5\uc131\ub9cc \uc788\uc2b5\ub2c8\ub2e4. Budweiser\ub294 \uc74c\uc8fc \uacbd\ud5d8 \uc790\uccb4\uc640 \uc0ac\ub78c\ub4e4\uc774 \uc774\ub97c \ud1b5\ud574 \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Work Club’s RFID-Enhanced SmartCap for Strongbow Gold Cider: An Interactive Experience<\/h3>\n\n\n\n

\ub7f0\ub358 \uc5d0\uc774\uc804\uc2dc\uc778 Work Club\uc740 Strongbow Gold Cider\uc6a9 RFID \uac15\ud654 SmartCap\uc744 \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. \ub9ac\ubbf8\ud2f0\ub4dc \uc5d0\ub514\uc158\uc774 \ubaa8\uc774\ub294 \ubc14 \uacf3\uacf3\uc5d0\ub294 \ubcf4\ud2c0\uc774 \uc5f4\ub9b4 \ub54c\ub9c8\ub2e4 \uc774\ubca4\ud2b8\uac00 \ubc1c\uc0dd\ud558\ub294 \uc778\ud130\ub799\ud2f0\ube0c \ucea1\uc774 \uc124\uce58\ub41c\ub2e4.<\/p>\n\n\n\n

RFID \ub9ac\ub354\ub294 \ubcd1\uc774 \uc5f4\ub9ac\uba74 \ub0b4\ubd80\uc758 \uce69\uc744 \ud2b8\ub9ac\uac70\ud558\uc5ec Foursquare \uccb4\ud06c\uc778\uc5d0\uc11c \uc0c9\uc885\uc774 \uc0e4\uc6cc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uacbd\ud5d8\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4. SmartCap\uc740 \ucee4\ud53c\ub97c \ub530\ub97c \ub54c\ub9c8\ub2e4 \uae30\uc068\uacfc \uae30\ubc1c\ud568\uc758 \uc21c\uac04\uc744 \ub9cc\ub4e4\uc5b4 \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ub41c \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc21c\uac04\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud658\ud638\ub97c \ud37c\ub728\ub9ac\uace0 \uc74c\uc8fc \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ucd9c\uc2dc\ub41c SmartCap\uc740 \ucc38\uc5ec\uc640 \uc785\uc18c\ubb38\uc774\ub77c\ub294 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud569\ub2c8\ub2e4. \ud3c9\ubc94\ud55c \uac83\uc73c\ub85c \ubc14\ub00c\ub294 \uac83\uc740 \uace7 \uc78a\ud600\uc9c0\uc9c0 \uc54a\ub294 \ubbf8\ub514\uc5b4 \uc21c\uac04\uacfc \uc0ac\ud68c\uc801 \uc2e0\ud638\uc5d0 \uc3df\uc544\uc9d1\ub2c8\ub2e4. \ucd95\ud558 \uc0c9\uc885\uc774 \uc870\uac01 \ub300\ud3ec\ub97c \ud558\uae30\uc5d0 \ub108\ubb34 \uc791\uc740 \ud589\uc0ac\ub294 \uc5c6\uc73c\uba70, Foursquare \uccb4\ud06c\uc778\uc744 \uc704\ud574 \ub108\ubb34 \uc758\ubbf8\uac00 \uc5c6\ub294 \ubaa8\uc784\ub3c4 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Strongbow\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uacfc \uc0c1\ud638 \uc791\uc6a9\ud558\uace0 \uc81c\ud488\uc744 \uad6c\uc0c1\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \uadf8\ub0e5 \ub9c8\uc2dc\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uae30\ud68c\uac00 \uc788\uc744 \ub54c\ub9c8\ub2e4 \uae30\uc068\uacfc \ub514\uc9c0\ud138 \ubb38\uc11c\ub85c \ucd95\ubc30\ub97c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4. SmartCap\uc740 \uc678\ub86d\uace0 \ubcc4 \ubcfc \uc77c \uc5c6\ub294 \uc18c\ube44\uac00 \uc544\ub2cc \uc9c0\uc18d\ub418\ub294 \uc6c3\uc74c\uacfc \ub0b4\uba74\uc758 \ub18d\ub2f4\uc744 \ud1b5\ud574 \uc0ac\ub78c\ub4e4\uc744 \ud558\ub098\ub85c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n\n\n\n

RFID with Hansmann’s Mayonnaise<\/h3>\n\n\n\n

Hellmann’s and digital agency Cubocc devised an interactive shopping experience in a Sao Paulo market. Equipping carts with an RFID tag and touchscreen, RFID sensors scatter inspiration throughout the store.<\/p>\n\n\n\n

Browsing transformed into an inspired journey of discovery as Hellmann’s mayonnaise and possibilities came together. Customers saw recipes and videos of how favorites might combine for unforgettable feasts. Hamann has changed the way customers think about toppings. It offers flavors that go beyond mayonnaise itself.<\/p>\n\n\n\n

Domino’s Launches Outdoor NFC Advertising Campaign<\/h3>\n\n\n\n

Domino’s served up an outdoor ad campaign with interactive magic at each glimpse. Posters became portals to pleasure and ease, delivering apps for the asking. A tap awakened downloads, inviting discovery and delight. It transformed static signs into dynamic connections. This innovative approach achieved goals of Engagement, convenience, and word of mouth.<\/p>\n\n\n\n

RFID\ub294 \uc637\uacfc \uc74c\uc545\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/h3>\n\n\n\n

\uc2a4\ud0c0\uc77c\uacfc \uc990\uac70\uc6c0\uc744 \ub9e4\ub044\ub7fd\uac8c \uc5f0\uacb0\ud558\ub294 \uac10\uac01\uc801\uc778 \uacbd\ud5d8\uc744 \uc120\uc0ac\ud558\ub294 \uc2f1\uac00\ud3ec\ub974 \ubba4\uc9c1 \uc0f5. \uac01 \uc758\ub958\uc5d0\ub294 RFID \ud0dc\uadf8\uac00 \ubd80\ucc29\ub418\uc5b4 \uc788\uc5b4 \uc544\uc774\ud15c\uc774 \ud0c8\uc758\uc2e4\ub85c \uac00\ub294 \uae38\uc744 \ucc3e\uc744 \ub54c\ub9c8\ub2e4 \ubc1c\uacac\uc758 \uc5ec\uc815\uc744 \uc77c\uae68\uc6c1\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc758\uc0c1\uacfc \uc644\ubcbd\ud558\uac8c \uc5b4\uc6b8\ub9ac\ub294 \ub178\ub798\ub85c \uc2a4\ud53c\ucee4\uac00 \ud65c\uae30\ub97c \ub760\uba70 \uace0\uac1d\uc758 \ubd84\uc704\uae30\uc640 \uc2a4\ud0c0\uc77c\uc744 \uc0ac\ub85c\uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ubb38\uc790 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc774 \uc6b0\uc5f0\ud55c \ubc1c\uacac\uc744 \ubb34\ub8cc\ub85c \ub2e4\uc6b4\ub85c\ub4dc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc601\uac10\uacfc \uae30\uc068\uc758 \ubd88\uaf43\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\uac00 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Chaotic Moon’s Innovative Grocery Shopping Experience with Kinect, Tablet, and RFID<\/h3>\n\n\n\n

Chaotic Moon created an experience transforming grocery into joyful discovery. Equipping carts with Kinect, tablet, and RFID, Whole Foods’ vision came alive as shoppers uploaded lists and began a well-being journey.<\/p>\n\n\n\n

\uc1fc\ud551\uac1d\uc774 \ud1b5\ub85c\ub97c \uac78\uc744 \ub54c \ud488\ubaa9\uc774 \ubaa9\ub85d\uc5d0\uc11c \uc81c\uc678\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uc5f0\uacb0\uacfc \uae30\uc068\uc744 \ub9cc\ub4dc\ub294 \uae30\uc220\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uace0\uac1d, \uce74\ud2b8 \ubc0f \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc \uac04\uc5d0 \uc989\uac01\uc801\uc778 \ub9cc\uc871\uacfc \ub0b4\ubd80 \ub18d\ub2f4\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

Keurig Vue \uc2dc\uc2a4\ud15c: RFID \uae30\uc220\uc744 \uc0ac\uc6a9\ud55c \ucee4\ud53c \uc591\uc870\uc758 \ud601\uba85<\/h3>\n\n\n\n

Keurig\ub294 Vue \uc0c1\uc5c5\uc6a9 \ube0c\ub8e8\uc5b4\uc5d0 RFID\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. Vue \uc2dc\uc2a4\ud15c\uc740 \uc628\ub3c4, \uac15\ub3c4 \ubc0f \ud06c\uae30 \uc120\ud0dd\uc774 \uac00\ub2a5\ud55c \ub2e8\uc77c \ucef5 \ube0c\ub8e8\uc789\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uac04\ud3b8\ud55c \uc124\uc815\uc744 \uc6d0\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud574 Keurig\ub294 MyBrew \ud3ec\ub4dc\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

These pods carried an RFID chip storing each coffee’s recipe. An innovative approach using technology to achieve convenience, customization, and delight. It provided instant access to personalized favorites, new discoveries, and inside jokes between customers and brands.<\/p>\n\n\n\n

\uc774 \uacbd\ud5d8\uc740 \uc0ac\ub78c\ub4e4\uc774 \ucee4\ud53c\uc640 \uc5f0\uacb0\ud558\ub294 \ubc29\uc2dd\uc744 \ubcc0\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \ub2e8\uc9c0 \ud3ec\ub4dc\uac00 \uc544\ub2c8\ub77c \uac01 \uc591\uc870\uc640 \ud568\uaed8 \uc644\ubcbd\ud55c \ud589\ubcf5\uc744 \uc704\ud55c \ud3ec\ud138\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \ud130\uce58\uc5d0\uc11c \uac1c\uc778 \ucde8\ud5a5\uc5d0 \ub9de\ucdb0\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n

RFID identified each pod’s perfect recipe, instantly allowing users to recreate a beloved brew. Keurig reshaped the ritual of coffee, crafting joy and shared memories rather than repetition or routine.<\/p>\n\n\n\n

\ubc84\ubc84\ub9ac \ub7f0\ub358 \ud50c\ub798\uadf8\uc2ed: RFID\uc640 \uc601\ud654\uc758 \uc735\ud569<\/h3>\n\n\n\n

Burberry proves the brand’s ability to awaken dreams through luxury experiences. Incorporating RFID and film technology allows for endless possibilities of imaginative escape and awakening. The store is a place to get exquisite pieces and a portal to a world of vision and creativity.<\/p>\n\n\n\n

\ub9e4\uc7a5\uc758 \uac01 \ud56d\ubaa9\uc740 \ub77c\ubca8\uc774 \uc788\ub294 \uc81c\ud488 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \uac04\ub2e8\ud558\uac8c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uc601\ud654 \uc5ff\ubcf4\uae30\ub97c \ud1b5\ud574 \uacf5\uc720\ub418\uae30\ub97c \uae30\ub2e4\ub9ac\ub294 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4. \uac01 \uc791\ud488\uc740 \uacf5\uc608\uc640 \ucc3d\uc758\uc801\uc778 \ube44\uc804\uc758 \uc735\ud569\uc744 \uc2e4\ud604\ud558\uc5ec \uace0\uac1d\uc744 \uc0c8\ub85c\uc6b4 \ucc3d\uc758\uc801 \uc9c0\ud3c9\uacfc \ub354 \uae4a\uc740 \uc758\ubbf8\ub85c \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

Burberry’s innovative approach to retail fuses digital depths and physical poetry. The use of technology and artistry in the London flagship store creates a space calibrated to thrill, excite, and transport customers to new and exciting places. It’s a true example of how a brand can create a luxurious and unforgettable experience that goes beyond just selling products.<\/p>\n\n\n\n

Coca-Cola’s Share a Coke Campaign<\/h3>\n\n\n\n

Coca-Cola\ub294 \uc774\uc2a4\ub77c\uc5d8\uc758 Share a Coke \ucea0\ud398\uc778\uc5d0\uc11c RFID \uae30\uc220\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uace0\uac1d\uc740 \uc790\uc2e0\uc758 \uc774\ub984\uc774 \uc0c8\uaca8\uc9c4 \ub9de\ucda4\ud615 \ucf54\uce74\ucf5c\ub77c \ubcd1\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 NFC \uc9c0\uc6d0 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc790\ud310\uae30\uc5d0 \ub300\uace0 \ubb34\ub8cc \uac1c\uc778 \ubcd1\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

NFC marketing enables businesses to interact with customers in engaging and personalized ways. Businesses can create immersive experiences by leveraging NFC technology. the possibilities for NFC marketing are endless and worth exploring for any business looking to stand out in today’s competitive marketplace.<\/p>\n\n\n\n

\uad00\ub828 \uae30\uc0ac:<\/strong><\/p>\n\n\n\n