{"id":5829,"date":"2023-06-01T07:24:26","date_gmt":"2023-06-01T07:24:26","guid":{"rendered":"https:\/\/rfidunion.com\/?p=5829"},"modified":"2023-06-02T09:15:44","modified_gmt":"2023-06-02T09:15:44","slug":"proximity-marketing","status":"publish","type":"post","link":"https:\/\/rfidunion.com\/ja\/breaking-news\/proximity-marketing.html","title":{"rendered":"\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0: \u30d3\u30b8\u30cd\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u4fc3\u9032\u3067\u304d\u308b\u304b"},"content":{"rendered":"

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\n
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    \u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b: \u4f01\u696d\u304c NFC \u3068\u30c7\u30b8\u30bf\u30eb\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u304b<\/h2>\n\n\n\n

    NFC \u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30c7\u30b8\u30bf\u30eb\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b 2 \u3064\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3067\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n

    \n
    \"\u9867\u5ba2\u306f\u8863\u6599\u54c1\u5e97\u306e\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306b\u3088\u3063\u3066\u9001\u4fe1\u3055\u308c\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d7\u4fe1\u3057\u307e\u3059\"
    \u9867\u5ba2\u306f\u3001\u8863\u6599\u54c1\u5e97\u306e\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306b\u3088\u3063\u3066\u9001\u4fe1\u3055\u308c\u305f\u8ca9\u4fc3\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d7\u4fe1\u3057\u307e\u3059\u3002<\/figcaption><\/figure><\/div>\n\n\n

    \u5c0f\u58f2<\/h3>\n\n\n\n

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    \u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3<\/h3>\n\n\n\n

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    \n
    \"\u30e2\u30fc\u30eb\u5185\u306e\u591a\u304f\u306e\u5e97\u8217\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\"
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    • \u9867\u5ba2\u304c\u53e3\u5ea7\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u53d7\u3051\u308b\u8cc7\u683c\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u65e8\u3092\u4f1d\u3048\u3001\u9280\u884c\u3084\u5e97\u8217\u306b\u3044\u308b\u9593\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u63d0\u6848\u3057\u3001\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306b\u3064\u3044\u3066\u30c6\u30e9\u30fc\u3084\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u8a71\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>
    • \u55b6\u696d\u6642\u9593\u306e\u5909\u66f4\u306b\u3064\u3044\u3066\u9867\u5ba2\u306b\u6700\u65b0\u60c5\u5831\u3092\u4f1d\u3048\u307e\u3059\u304c\u3001\u9867\u5ba2\u304c\u6df7\u4e71\u3057\u306a\u3044\u3088\u3046\u306b\u9001\u4fe1\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6570\u3092\u5236\u9650\u3057\u307e\u3059\u3002<\/li>
    • \u5bfe\u8c61\u3068\u306a\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30dd\u30a4\u30f3\u30c8\u3092\u9867\u5ba2\u306b\u901a\u77e5\u3057\u3001\u30dd\u30a4\u30f3\u30c8\u6b8b\u9ad8\u306e\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3068\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30d5\u30a1\u30fc\u3092\u9001\u4fe1\u3057\u3001\u7279\u5178\u3092\u8acb\u6c42\u3059\u308b\u305f\u3081\u306e CTA \u30dc\u30bf\u30f3\u3092\u542b\u3081\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n

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      \u30d7\u30ed\u30ad\u30b7\u30df\u30c6\u30a3 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c<\/h2>\n\n\n\n

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      • \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u554f\u984c<\/strong>\u30d7\u30ed\u30ad\u30b7\u30df\u30c6\u30a3\u30fb\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u4f4d\u7f6e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u751f\u3058\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u3092\u9060\u3056\u3051\u308b\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u4f7f\u7528\u306b\u3064\u3044\u3066\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>
      • \u6280\u8853\u7684\u306a\u554f\u984c<\/strong>: \u30e2\u30d0\u30a4\u30eb\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001Bluetooth \u30d3\u30fc\u30b3\u30f3\u3084 GPS \u8ffd\u8de1\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u304f\u8a2d\u5b9a\u304c\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u78ba\u5b9f\u306b\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306b\u6295\u8cc7\u3059\u308b\u6e96\u5099\u3092\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>
      • \u904e\u98fd\u548c<\/strong>\uff1a\u4f01\u696d\u304c\u9867\u5ba2\u306b\u3042\u307e\u308a\u306b\u3082\u591a\u304f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9001\u4fe1\u3059\u308b\u3068\u3001\u8fd1\u63a5\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3059\u3050\u306b\u5727\u5012\u3055\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3068\u3001\u904e\u5270\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u9867\u5ba2\u3092\u5727\u5012\u3057\u306a\u3044\u3053\u3068\u306e\u9593\u3067\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li><\/ul>\n\n\n\n

        \u306a\u305c\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5e83\u544a\u306e\u672a\u6765\u3068\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n

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        \u5e02\u5834\u3067\u6700\u9ad8\u306e\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d3\u30fc\u30b3\u30f3\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n

        \u6700\u9ad8\u306e\u8fd1\u63a5\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30fc\u30b3\u30f3\u3092\u63a2\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u3044\u304f\u3064\u304b\u306e\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u3067\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u30d3\u30fc\u30b3\u30f3\u306b\u306f\u3001Kontakt.io Beacon Pro\u3001Estimote Proximity Beacons\u3001Gimbal Proximity Beacon\u3001BlueCats Beacon\u3001Radius Networks RadBeacon\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d3\u30fc\u30b3\u30f3\u306f\u3001\u96fb\u6c60\u5bff\u547d\u304c\u9577\u3044\u3001\u7cbe\u5ea6\u304c\u9ad8\u3044\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u7d71\u5408\u304c\u5bb9\u6613\u3068\u3044\u3063\u305f\u30e6\u30cb\u30fc\u30af\u306a\u7279\u5fb4\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u8fd1\u63a5\u30d9\u30fc\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d3\u30fc\u30b3\u30f3\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3068\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        \u4f8b\u3048\u3070\u3001\u9ad8\u7cbe\u5ea6\u3067\u30d0\u30c3\u30c6\u30ea\u30fc\u5bff\u547d\u306e\u9577\u3044\u30d3\u30fc\u30b3\u30f3\u3092\u304a\u63a2\u3057\u306a\u3089\u3001Kontakt.io Beacon Pro\u304c\u6700\u9069\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u65e2\u5b58\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u7c21\u5358\u306b\u7d71\u5408\u3067\u304d\u308b\u30d3\u30fc\u30b3\u30f3\u3092\u304a\u63a2\u3057\u306a\u3089\u3001Estimote Proximity Beacons\u304c\u6700\u9069\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u540c\u69d8\u306b\u3001\u5c55\u958b\u3068\u7ba1\u7406\u304c\u7c21\u5358\u306a\u30d3\u30fc\u30b3\u30f3\u3092\u304a\u63a2\u3057\u306a\u3089\u3001Gimbal Proximity Beacon\u304c\u7406\u60f3\u7684\u306a\u9078\u629e\u80a2\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

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